Brian Chesky

Hey, everyone, it's Brian. For the past year, I've been hosting guests in my home here in San Francisco. And I met some really great people, and we've had some great moments together. And one of my favourite things is we end the night together at the firepit. I think Sophie enjoys it even more than I do.

[upbeat music]

Visual note

Brian speaks directly into the camera with a close-up of his friendly, smiling face. As he talks, we view photos of moments he shared with his guests: first, he's seated at a table in his living room, enjoying a salad dinner with 2 individuals. Then, he's on his patio in an armchair, engaged in conversation with a couple facing away. Sophie, his Golden Retriever, receives gentle petting. The scene shifts to a different angle with the same people, featuring Sophie as the centre of attention, and behind Brian and his guests, a firepit radiates light. On the table, there's a plate of cookies. Lastly, in the same location but with another guest, an image with subdued lighting accentuates the firepit. Brian enjoys a cookie while Sophie inspects the plate closely, receiving special attention from the guest.

Brian Chesky

But one thing that's not as fun is managing my listing. The app is way too complicated to use. As you know, managing your listing is one of the most important parts of hosting. It's how your guests learn about your home. And we've seen that listings with more details can get up to 20% more bookings. But adding details to your listing is really hard.

Visual note

As Brian addresses the camera, the visuals switch between two shots. In the wider shot, we get a glimpse of his surroundings: he sits in front of a round wooden table with his phone resting on it. To the screen's left is a light-coloured wall adorned with a wooden-framed painting, accompanied by a low light-wooden cabinet displaying a white orchid and a softly glowing round lamp. On the right side of the screen, we'll find a wall with a world map, a low chair with a cushion shaped like the word "Airbnb," a floor lamp, and a Scandinavian-style light wood desk with a chair and some decorative items.

The other shot zooms in on Brian Chesky's face, emphasizing his neatly styled hair and black T-shirt.

Brian Chesky

Let me give you an example. Say I want to add my firepit. Well, first I have to find my listing. It's here somewhere. All right. And next, I've got to go to "Amenities." And now I start scrolling and scrolling, and I still haven't found it. This should be so much easier. So we asked ourselves, what if we made managing your listing so simple it was actually fun to do?

Visual note

Brian takes the phone in his hands, and we get a close-up view of the screen. The screen displays messages like "Welcome back, Brian!", "Your reservations," and various reservation details. He taps the button with three horizontal lines at the bottom right corner and selects his listing. A highlighted section appears, labelled "About the listing," showcasing photos and additional details.

At this point, he navigates to the "Amenities" section and begins scrolling, indicating the challenge of finding what he's looking for. Eventually, he places the phone on the table, and the camera shifts to a close-up of his face.

Brian Chesky

Well, that's what we've done. Introducing the Listings tab, an easy way to manage your listing and showcase your home. Now, when you tap the "Listings" tab, the first thing you see is your listing. Now, to edit my listing, all I have to do is tap it. Now I'm in my "Listing editor," which is divided into two sections: "Your space" and "Arrival guide."

Visual note

As Brian addresses the camera, the background fades to white, and intersecting red lines appear, forming a house icon. Beneath this symbol, it reads "Listings." As it turns out, this symbol serves as a button at the centre of the lower bar within the Airbnb application.

Entering this icon unveils the contents of "Listings," neatly organized into two tabs: "Your space" and "Arrival guide." Beneath these tabs, a green status indicator declares that the property is listed.

Brian Chesky

Let's start with "Your space." It's where you add all the details about your home, like your title, description, and amenities. Now, remember how hard it was for me to add my firepit? Well now, I just tap the plus sign. I select the category I want. My firepit is outdoors, of course. And there it is!

Visual Note

A designated section allows for the uploading of photos to create a photo tour. Further down the screen, we encounter the name of the listing. As the screen glides, more details come into view, such as the property type, guest capacity, a detailed description, the amenities, and a list of accessibility features. Brian speaks to the camera, posing a question.

Right after that, within the app, under the tab labelled "Your space," a click is made on "Amenities," touching the plus sign above and on the right of the screen. It reveals a series of buttons to filter categories. Some of these include Basics, Bathroom, Entertainment, Services, and Outdoor. Brian selects the latter, and we see several options emerging, including Backyard, Firepit, and Outdoor furniture.

Brian Chesky

Now, let's talk about photos, which are one of the most important parts of a great listing.

This is how guests usually see them. It's one long list. But a photo tour is so much better. It organizes your photos into rooms to give guests a better understanding of your home.

Visual note

Brian Chesky maintains his persuasive tone as he addresses the camera. Within the app, we witness a smooth scroll through a photo gallery showcasing the various rooms in Brian's listed house.

While these photos cover all the spaces, their arrangement may seem haphazard. Yet, within the app's latest feature, we discover a photo tour thoughtfully organized room by room. At the top of the screen, we'll find thumbnails for easy room selection, and just below them, the photos of the chosen space are presented in a more prominent and well-structured manner. As we continue scrolling downward, we'll encounter a tidy and comprehensible display of all the photos for each room.

Brian Chesky

The problem is that creating a photo tour is way too hard. And because of that, only 10% of listings have one. In fact, until recently, I didn't even have one. But now, all you have to do is just tap "Create your photo tour." We built a custom AI engine that analyzes all your photos, and it intelligently sorts them into rooms. And just like that, boom, my photo tour is done. Wow. I mean, it really feels like magic.

Visual note

While Brian Chesky speaks, the camera switches between the two previously mentioned shots. He holds his phone in his right hand, passionately conveying his thoughts through facial expressions.

Moving to the app screen, we encounter the Listing Editor, with a box in the lower half reading "Showcase your photos by room, instantly." Three thumbnails serve as examples, and below them, a white button prompts the creation of a photo tour. Clicking this button reveals an image showing several stacked photos, accompanied by the text "Sorting your photos into rooms." The photos come to life, resizing, overlapping, and arranging into four equally sized squares. Once the animation concludes, we read: "Your photo tour is ready!" Below that, in white letters on a black button: "Check it out!" Clicking this button leads to a brief celebratory animation and the completed Photo tour. A quick zoom-in offers a closer look at the photos.

Brian Chesky

For the first time, you can also add amenities to each room. If you'd like to add another room, you can do that at any time. And I love this. We've created these amazing custom icons for 40 different rooms and spaces. I mean, they're so cool. Look at the fabric texture. The level of detail is incredible. And this level of detail is a reflection of the care we put into this entire design.

Visual note

In the app, as we closely examine the photos, the square labelled "Bedroom" is tapped and gently scrolled down to select "Amenities." A title appears: "What's in this room?" with options such as "Bed linens," "Extra pillows and blankets," and "Room-darkening shades." The last two are selected.

Then, returning to the image of Brian speaking passionately, as custom icons are mentioned, the screen displays a multitude of vibrant 3D icons. One of them expands to fill the screen, revealing a sofa with a doll and two cushions atop it. A closer zoom reveals an astonishing level of detail in the textures.

Brian Chesky

So that's how you edit your space. Now, after a guest books, it's important they know what to do when they arrive. But adding this information has been really hard because it's been scattered across the app. Well, not anymore. Just tap "Arrival guide." You can add all this information in one place, including wifi details, your house manual, and check-in instructions.

Visual note

While Brian Chesky continues speaking, the cameras capture a wide shot of his face, allowing us to see the surroundings. It alternates with shorter shots taken from different angles.

Then, we transition to the app screen within the Listing Editor. The "Your space" tab is selected, and the status "Listed" is indicated by a green dot.

Shifting tabs to "Arrival guide," we come across the title "Check-in method" with "Add details" written in grey letters beneath it. In a full-screen zoom-out, we see the option to "Connect your lock for smooth check-ins," details regarding Wi-Fi, the House manual, and the House rules.

Brian Chesky

So, let's talk about check-in. Like many of you, I have a smart lock. We're now making the process of using one way easier with smart lock integration. All I have to do is log in to my smart lock account right from the Airbnb app. And I'm connected. The Airbnb app will automatically create a unique code for each reservation. Now, these codes are only active during a guest's trip. And you can add extra time based on what's best for you and your guests. You can start using smart lock integration in the US and Canada later this year.

Visual note

Regarding Smart Lock integration, we view the upper half of the "Arrival guide" tab. Clicking "Connect your lock for smooth check-ins" leads to another screen displaying a numeric keypad and a closed padlock icon at the top, with the title below. Within the screen's interior, there's a black button with white lettering that reads "Connect," and beneath it, the option "Continue without connection."

Upon clicking the button, we're presented with the choice of selecting our lock, with three brand options: Schlage, Yale, and August. Within each brand, the names of different lock models are listed. Upon selecting one, a sound signal coincides with the animation of a smart lock, indicating a successful connection. A gallery of instructional images begins to animate.

The first image is titled: "We'll handle sharing codes with guests." In it, random sequences of four numbers form while Brian Chesky mentions that each reservation will have a unique code.

Next, a timeline appears indicating "Check-in" and "Checkout" with the title "Codes are only active during a guest's trip."

Following that is a timeline with the first part in black, the middle in grey, and the last in white. The word "Checkout" is displayed between the first two sections, and between the grey and white sections, "Code expires." The title reads: "Codes expire 30 minutes after checkout."

The segment concludes with Brian speaking to the camera once again.

Brian Chesky

And now, for the first time, you can view your arrival guide exactly like your guests will see it. All you have to do is tap "View." And there it is! And that's the new Listings tab. With the redesigned listing editor featuring "Your space" and "Arrival guide," an AI-powered photo tour, and Smart Lock integration.

Visual note

Brian Chesky speaks with sincerity, his gaze fixed on the camera.

We transition to the app screen, within the "Arrival guide" section, where we see the check-in and checkout times along with other information. There's a green battery icon next to the Smart Lock option. At the bottom, there's a black button with an eye icon that reads "View" in white. Clicking on it, we see the listed property with a photo (in this case, a bed with a colourful blanket in a room featuring two vertical windows at the head of the bed, a picture frame, and some plants). After finishing the explanation, the camera returns to Brian while he gently places the phone on the table.

On the app screen, we quickly glimpse the tabs "Your space" and "Arrival guide." The phone is positioned on the left side of the screen against a white background. On another phone, to the right of the first one, we see the "Photo Tour" option with its celebratory animation. On a third phone to the right of the image, we see the screen displaying the integration of a Smart Lock.

Brian Chesky

We started working on this project over a year ago. We brought in some of the best designers and engineers in the world. And what they've created is quite possibly the best thing that we have ever designed. And there's a simple reason that we put so much care into this: because we know that to be a great Host, you need great tools. I really think you're going to love it. And I can't wait for you to try it.

Visual note

In different shots of Brian Chesky speaking to the camera from various distances and angles, we observe that he uses gestures to emphasize his words as he explains. He concludes with a confident, beaming smile.