Brian Chesky
All right. Hey, everyone. Hey every ... wow! Wow, wow, wow! Everyone. Well, first of all, welcome everyone, and I want to thank you for coming. I am so excited to share our 2025 Summer Release.
Visual Note
As “Here Comes the Hotstepper” by Ini Kamoze plays, a lively, high-energy atmosphere fills the dimly lit auditorium. Brian Chesky, dressed in black, steps onto the stage beneath a glowing Airbnb logo on-screen, his entrance met with applause. Overhead, cool blue spotlights sweep across a large, attentive audience. With composed gestures and a calm smile, Brian Chesky moves confidently across the minimalist stage, framed by stark black and white visuals. The screen behind him soon reveals bold text: “2025 Summer Release”. Throughout his keynote, Brian Chesky speaks with charisma and excitement, setting a cinematic tone that reflects both the scale of the announcement and his role as a compelling host.
Brian Chesky
Now, today I’m going to show you where Airbnb is going, but before I do, I want to take you back to the year 2007. It was an exciting time in the world. The iPhone was introduced. You remember this? Facebook expanded from students to everyone. Keeping up with the Kardashians premiered on television. And a movement was spreading all over the world. The duck face. And I was living here in Los Angeles. The duck face capital of the world.
Visual Note
Brian Chesky walks across the stage, framed by the bold words “2025 Summer Release” on a white screen. As iconic images flash – a hand cradling the first iPhone, an early Facebook login – he paces, animated and playful. Close-up, he grins and shrugs, clicker in hand, eyebrows raised mid-joke. A grid of early 2000s-style selfies appears behind him. He quips about duck faces, drawing laughter from the audience. The screen lands on a final image: a younger Brian Chesky, lips puckered in an exaggerated ‘duck face’, snapping a selfie with comic flair.
Brian Chesky
And then in October, I moved to this apartment in San Francisco. But when I got here, my roommate and I had a problem. We couldn’t pay our rent. Well, luckily, a design conference was coming to San Francisco that weekend, and all the hotels were sold out. We had an idea. Well, what if we turned our house into a bed and breakfast for the conference? Unfortunately, we didn’t even have any beds. So we got some airbeds, we inflated them and we called it AirBed&Breakfast. And that’s where the name comes from. Now... Thank you. See you tonight! I’m just kidding.
Visual Note
Brian Chesky stands onstage against a shifting backdrop – a cosy, lived-in living room, a blue airbed and finally the phrase “AirBed&Breakfast”. As he gestures and speaks with calm confidence, the white background and an audience-filled auditorium frame the moment. With subtle intensity, he introduces the origin story of Airbnb.
Brian Chesky
Now, people thought this idea was totally crazy. They said strangers are never going to stay with other strangers. But three guests end up staying with us that weekend. Michael, Catherine and Amol. And here’s the crazy thing. It turns out that we actually have video from that first weekend, and I want to show it to you right now.
Amol
Hi, my name is Amol.
Male Voice
Oh yeah? What do you do Amol?
Amol
The conference was yesterday, and we’re going for a short tour of San Francisco today. I wasn’t very familiar with the whole local food scene, and they took me to a Taco place. It was almost like a hole in the wall at that point. And so I was wondering like, where have they brought me? However, when I look back now, that was a really very authentic and local experience.
Visual Note
Amol, wearing glasses, smiles from the back seat of a sunlit vehicle. The scene shifts from a quiet, tree-lined street to the glowing exterior of “El Farolito” taqueria at night. Inside, meats sizzle as a cook works the grill. Diners fill tables in a cosy, low-lit restaurant – some chatting over drinks and empty trays, others focused on their phones or sharing a booth. Warm lighting and busy kitchen glimpses evoke a lively, communal dining atmosphere.
Brian Chesky
How are you?
Amol
We went to the Ferry Building. I had never heard of a farmers’ market before that and so it was my first introduction to locally grown organic food. Like the real San Francisco is not about just going to Lombard Street. It is about, you know, this creative vibe where people are trying to change the world. I was able to experience the other side of San Francisco. Once you see that so up close, you know that is that changes your life. It changes your perspective. And that was a really transformative experience for me.
Visual Note
A young Brian Chesky turns to speak from the front passenger seat, sunlight washing over the windscreen. As the drive continues, city streets, a waterfront promenade and a bright clock tower pass by. A festive cluster of balloons and flags leads into a bustling indoor market. Outside, people lounge by the Bay Bridge. Stalls brim with mushrooms. Brian Chesky loads a silver car with Amol’s luggage.
As if flipping through a vivid photo album, scenes rush by: Amol waves with folders in his hand, followed by snapshots of toasts, speakers and cheering crowds under stage lights. Transit tunnels, soaring jets and crossing cars evoke constant motion. Fleeting views of parades, performers, windsurfers and cityscapes – bridges, towers, trains – blend celebration with travel. Each frame captures a pulse of energy, a brief pause in an ever-moving journey through urban life and shared experience. Amol stands barefoot on a rooftop terrace scattered with white plastic chairs, framed by a hazy city skyline under a cloudy sky. Inside, he works on a laptop in a cosy office lined with bookshelves and a fireplace. Later, he smiles alongside a young Brian Chesky for a selfie.
Brian Chesky
Pretty cool. It’s pretty crazy we have video because that was the only video I took that year, so it kind of worked out. Now, something really special happened that weekend. Our guests came as strangers, but they left as friends. And as we’re waving them goodbye, we thought, you know, maybe there’s a bigger idea here. What if we designed a way that you could book a home as easily as you could book a hotel. We built a website. And no one used it. But eventually, Airbnb took off. It became one of the most successful companies of the decade.
Visual Note
Brian Chesky stands onstage in front of a nostalgic photo of his younger self with Amol. Behind them, a computer screen shows the original AirBed&Breakfast website. The scene shifts to a white screen displaying a chart titled “Airbnb guest arrivals”. A red line sits flat at zero. From behind the audience, the camera moves in on Brian Chesky as the red line suddenly rises, showing Airbnb’s rapid growth – only to drop sharply.
Brian Chesky
And then the pandemic hit. And we lost 80% of our business in eight weeks. Suddenly we went from planning our IPO to people asking: “Is this the end of Airbnb?” And as we’re staring into the abyss, we had this moment of clarity that we just have to focus on one thing, which is to make sure our service is perfect for our guests and our hosts. And over the last four years, we’ve shipped hundreds of features and upgrades that make it easier to find a home and to be a great host. And 2 billion guests later, we’ve changed the way people travel. Airbnb is now a noun and a verb used all over the world. And people think of it as a place to stay.
Visual Note
Brian Chesky takes the stage, framed by bold visuals – from a striking “Is this the end of Airbnb?” headline to a dense grid of tiny interface elements. He stands proudly before giant black numbers announcing two billion guest arrivals, then walks past a slide showing “Airbnb” in a speech bubble. Against a bright, empty white background, Brian Chesky pauses with one hand raised, eyes half-closed, capturing a moment of reflection and quiet confidence in front of the crowd.
Brian Chesky
But what if you could Airbnb more than a place to stay? Well, starting today you can because we are introducing three things. Airbnb Services. Incredible services to make your stay more special. Completely reimagined Airbnb Experiences. Hosted by the locals who know their city best. And a brand-new app, with Homes, Services and Experiences all in one place. Now you can Airbnb more than an Airbnb.
Visual Note
Brian Chesky stands onstage as a giant white screen cycles through Airbnb’s latest features. An icon resembling a bell labelled “Services” appears first, followed by a glimpse of a hot-air balloon with a “New” badge. The screen then shows a phone interface with icons for Homes, Experiences and Services, as well as the bold phrase “Now you can Airbnb more than an Airbnb”. As Brian Chesky paces, the tension builds. When he makes the announcement, the crowd bursts into applause, filling the room with cheers.
Brian Chesky
You know, 17 years ago, we changed the way people travel and today we’re changing travel again. And I’ve got to tell you, I’m so excited now to show you what we’ve been working on and I want to start with Airbnb Services. So let’s start. You know people often choose Airbnbs for the space, like this home in Austin, Texas. This is a real home on Airbnb. In this home, you get a full kitchen, you get a living room with a fireplace, a spacious back garden, or for the same price, you can stay here at the Marriott in downtown Austin … where you get a bed, a desk, and yes, a landline telephone. They still have those.
Visual Note
Brian Chesky addresses the audience from the stage, framed by a subtle strip of light. As he speaks, a series of home images unfolds behind him: a sleek modern kitchen with marble worktops and dark cupboards, a cosy living room with a stone fireplace and plush seating and a warmly lit two-storey house nestled among trees at dusk. The imagery then shifts to a bright hotel room with a standard white bed and blue carpet. Finally, Brian Chesky gestures towards a close-up of a landline telephone on the desk.
Brian Chesky
But hotels do have one thing that we don’t have and that’s services. You see, you can get meals delivered to your room. Like who doesn’t want a quesadilla in bed? You can get access to a tiny gym, a massage, spa services like a CBD revitalising pedicure for $125 USD. Now, what if you can get all of these services and more, right at your Airbnb? Introducing Airbnb Services – incredible services to make your stay more special.
Visual Note
Brian Chesky takes the stage as a bright white slide appears behind him, styled like a hotel restaurant menu with categories. He leans in, speaking with energy as the camera pulls back to reveal him addressing the seated audience, pointing towards the oversized menu. The sequence builds to a final moment as the screen fades to black, revealing bold white text: “Introducing Airbnb Services”.
Brian Chesky
Now we’re launching with ten services, starting with Chefs. Yeah. So now you can book a professional chef to come right to your home. Prepared meals. So if you want something really easy without having to cook, this is perfect. Full-service Catering. Now this is perfect for a special event or if you’re travelling with a group. Photography to capture memories from your trip or family photos. You ever, like, go on a holiday and you want to take a photo and you’re like, well, who’s not going to be in the photo? We’ve solved that. Personal training for any kind of workout, right at your Airbnb. You can work off whatever you ate on holiday. You can get Massages. You can get Spa treatments, like facials and body scrubs. Love them. Hairstyling. Make-up for any occasion. And Nails, like manicures and, yes, pedicures.
Visual Note
Brian Chesky is animatedly gesticulating with both hands. The screen behind him shifts to an icon designed with a chopping board with chopped vegetables and a chef’s knife, labelled “Chefs”. The audience responds with cheers and applause. Brian Chesky leans in, holding a clicker, continuing his presentation as the slide expands to showcase three food service categories – Chefs, Prepared meals and Catering – each illustrated with vibrant images. The next slide adds “Photography” to the list, represented by a camera icon. The sequence culminates with a wide shot of Brian Chesky presenting to a full audience. The screen now displays an expanded grid of services, including wellness and beauty options like personal training, massages, spa treatments, hairstyling, make-up and nails.
Brian Chesky
So I want to show you what this looks like. This is an Airbnb. Now, you’re probably used to thinking an Airbnb is a home. Well, this is a chef on Airbnb. Now, this is Colter. He’s a chef in Austin, and his menu starts at just $50 USD a guest. Now he’s got a range of offerings that he’ll make right at your home. So let’s zoom in here. Now you can go casual with a Taco sampler for 50 bucks or you can go all the way to a three-course meal. Now, here’s a key point. Every one of these meals is totally customisable. So in the app, you can add sides, you can add dessert and you can do all this really, really easily and seamlessly. Now, Colter’s got 15 years of experience and he’s worked at famed restaurants like Proud Mary in Portland. The best part? Colter comes to you. Because he provides everything you need right at your home.
Visual Note
Brian Chesky introduces a live demonstration of Airbnb’s in-app chef services. A giant phone screen appears behind him, showcasing a profile for “Fusion tasting menus by Colter”, featuring options like “Taco sampler”, “Austin three-course” and “Central Texas tasting”. Brian Chesky gestures expressively as he explains, standing in front of the towering display. The sequence continues with the phone screen scrolling to reveal Colter’s chef qualifications – fifteen years of experience, award recognitions and culinary training. Brian Chesky walks across the stage as the audience listens attentively. The final slide displays a map labelled “I’ll come to you”, showing how guests can book in-home dining experiences based on their location, bringing the service full circle.
Brian Chesky
And you can expect an incredible meal because Airbnb services are vetted for quality. So like for chefs, what we do is we look at their expertise, we look at their reputation, their menu, their licences, their certifications. And we do this for all ten categories of services. And the reason we do this is we want to make sure that every time you get a service on Airbnb, it’s excellent. And I want to just show you a few of the types of service hosts that we have. This is Brooke Frankham. She’s a hairstylist based in London. Now Brooke has 15 years of experience. And she’s known for her famous Brooke blowout that’s got 8 million views on TikTok. Now Brooke comes to your place for two hours and she’ll tailor a style for you so you can get ready for a night out. This is really, really perfect.
Visual Note
Onstage, behind Brian Chesky, a large screen highlights Airbnb’s vetting process for service providers, featuring a golden badge labelled “Chefs on Airbnb are vetted for quality”. He continues, unveiling a detailed checklist covering experience, menu offerings, reputation and certifications. The next slide expands to showcase various service categories, from chefs and photographers to personal trainers, hairstylists and nail technicians. Brian Chesky then spotlights hairstylist Brooke Frankham, showing her profile alongside a photo of her in action, styling a client’s hair. The presentation feels dynamic and personalised.
Brian Chesky
This is Eriq. He’s an LA-based make-up artist with 12 years of experience and he’s worked with Cardi B and he’s worked with Dolce & Gabbana. And you’ll get a one-hour make-up session with Eriq right in your home. And he brings all the products and tools to you to give you the exact look that you want. Steve has 30 years’ experience as a personal trainer. This is actually a fun fact. He was a personal trainer at the White House and he owns a private fitness club here in LA, and you can book a training session with him starting at $75 USD. Now the great thing is he brings all the gear and everything you need right to you and you can do either a one-on-one training session or a group session, really simple.
Visual Note
Brian Chesky speaks confidently and warmly as he steps through a lively showcase of service providers. First, he introduces Eriq Moreno, a Los Angeles-based make-up artist who teaches at UCLA and has worked with stars like Cardi B and Dolce & Gabbana. The screen then fills with a close-up of Eriq in action, carefully applying make-up to a client’s cheek. Keeping the energy high, Brian Chesky shifts focus to personal trainer Steve Jordan, known for training A-list celebrities. Moments later, the screen comes to life with a dynamic workout scene, showing Steve coaching a client using battle ropes. Brian Chesky moves across the stage, keeping the audience engaged as each real-world story unfolds, bringing Airbnb’s new services to life.
Brian Chesky
Now, here’s one of the things that’s so great about these services. They’re really easy to book. In fact, this is how easy it is to book a chef on Airbnb. All you got to do is pick a date. Pick a time. And in a few taps, I have a private chef coming to my home. Services are literally that easy to book on Airbnb.
Visual Note
Brian Chesky returns to centre stage with energetic presence as a bold, simple message fills the screen behind him: “Services are easy to book”. He walks the audience through the seamless process, demonstrating how users can explore local services directly from the Airbnb app. The screen shows a phone interface with service listings like personal chefs. Brian Chesky continues to guide the audience through each step – viewing service details, choosing a date and time and confirming with just a tap. His animated gestures and warm tone make the experience feel intuitive and effortless. The audience cheers and applauds.
Brian Chesky
And we are launching Services today in 260 cities worldwide. 260 cities. So now you can get all these services all around the world in one app. And here’s the best part. This is the key. You ready? You don’t need to stay in an Airbnb to book these services. This is a very key point. You can book these services in your own city. So here in Los Angeles, if you want to get make-up done for an event, if you want to hire a caterer, if you want to get a massage, you can just go to our app and you can book it. You don’t need to be on a trip. You don’t need to be staying in a home. And so what I want to do is I want to actually show you what this looks like in the app. So I’m going to pull up a phone now.
Visual Note
Brian Chesky walks the stage as a giant phone screen behind him confirms a guest’s reservation. The momentum builds with bold text announcing Airbnb Services are now available in 260 cities. The sequence closes with a clear message on the screen: “Book services in your own city”, as the audience listens attentively.
Brian Chesky
This is the biggest iPhone in the world. And I’m going to be controlling this, so this is a real live demo. I have the device right here. And actually let’s take a look... So look at the top. We have Homes, and then we added two new tabs, Experience and Services. So I’m going to tap into Services. I love that you see the bell ringing and look at it. I’m going to go back to Homes for a second, watch that. The door opens, the light comes on. So there’s all these little touches in the app. I hope you find it’s really, really delightful. Thank you. Thank you. We worked really hard on that. You would not believe how hard we worked.
Visual Note
Brian Chesky stands at a table onstage, holding an iPhone. A towering, animated phone interface appears behind him, displaying Airbnb’s home search screen. Brian Chesky points to the screen as the audience watches closely. At the top, the Homes, Experiences and Services icons come to life – the Services icon gives a slight bounce and the Homes icon swings open like a tiny door, adding a playful moment to the demo. Brian Chesky holds up the iPhone to show the same live interface, reinforcing the real-time experience.
Brian Chesky
So now the app knows that I’m in Los Angeles. And so you can see this carousel at the top and it shows all ten categories of services. We have Photography, obviously Chefs, Prepared meals, Training. So here’s all my categories. And I’m just going to tap into one of these. I just want to show you... I’m going to show you this first one. This is cool. So remember I told you we have personal trainers? Well, this is a really cool type of personal trainer because Peter is actually a powerlifting coach. It’s a very specific type of personal training. So for $80 USD, I can get this workout. And the thing about Peter is he has 22 years of experience as an elite powerlifter, and he actually holds the California bench press record for his weight class. And so you can get services like this. And again, you can get it when you’re travelling or you can get it in your own city.
Visual Note
On the iPhone, Brian Chesky scrolls through a slider titled “Services in Los Angeles”, each tile showcasing a vibrant activity. The carousel glides smoothly to the right. He taps on a tile for a personal training service. Instantly, the screen expands into full view, revealing an image of a fit, confident trainer framed by clean design and bold text. The display fills with a striking image of a muscular trainer mid-session, with bold lettering introducing the service.
Brian Chesky
So, I want to show you though, like that’s if I wanted a service here in LA. But let’s say I want to travel. Remember at the beginning I showed you that Austin Airbnb. OK, so I want you to imagine I booked that Airbnb in Austin and I got this big home. I got a big kitchen. I’m not a really good cook, so I want to have somebody come and make food. So I’m going to type in Austin. And now here are actual chefs in Austin on Airbnb and you can see we’ve got some really cool chefs. And you’re going to notice the prices are really accessible. And we have all different types of cuisine. All authentic to Austin. So why don’t we tap into one of these? Maybe this first one here. This one looks pretty good. Egyptian-Texan BBQ by Kareem. So he’s an award-winning pitmaster. And he fuses Texan-style BBQ with Middle Eastern flavours. So I have a few offerings here. I can get a really basic ultimate BBQ platter for 50 bucks. I can go with a whole brunch for 100 bucks. Or I can get a full supper club right to my home. Now, he’s got some incredible qualifications. Kareem’s got ten years of experience. He actually competed on Netflix’s Barbecue Showdown, if anyone’s seen that. He’s won a Michelin Bib Gourmand Award, which is an incredibly important award, and the only thing more impressive than his qualifications is that moustache.
Visual Note
Brian Chesky smiles warmly, gesturing to the audience with an iPhone in hand. On-screen, the Airbnb app switches to Austin, spotlighting local services. He taps the “Chefs” category, revealing a vibrant scroll of listings – each one bursting with richly plated dishes. He selects Egyptian-Texan BBQ by Kareem, and the screen fills with vivid food imagery: smoky brisket, lamb chops, shakshuka and sesame French toast. As each item expands, the audience sees mouthwatering close-ups of beautifully crafted meals. Behind him, a large screen showcases the Ultimate BBQ listing in bold detail. Then come Kareem’s credentials: 10 years of experience, a Michelin Bib Gourmand award and culinary school training.
Brian Chesky
All right, so let’s... let’s go somewhere else. Let’s go to Paris. Paris is one of the most popular cities in the world in Airbnb. And when people go to Paris, they want to get their photos taken. So how do you do it today? You either take photos with your iPhone and you’re not in the photo or you hand it to someone else, another tourist. Well, what if you could get a professional photographer to take your photos? Well, now you can. Because this is Street-style photography by Pablo. So starting at $100 USD a group, you can get these incredible photos. He not only takes photos, but he processes them, he organises them so they’re really ready to share. And Pablo is a documentary-style photographer and he’s worked for Vogue and brands like Nike. So these are some of the best photographers in the world.
Visual Note
Onstage, Brian Chesky explores Airbnb’s offerings in Paris, selecting the “Photography” category. He taps into a listing titled Street-style photography by Pablo, and the session expands onto the big screen behind him. The listing showcases three creative experiences with playful names like “Move like Paris” and “Beyond the postcards”, each illustrated with dynamic portraits in urban settings. Brian Chesky speaks while scrolling through the options, revealing the photographer’s credentials: 10 years of experience, editorial work with Vogue and Nike and a background as a self-taught visual storyteller.
Brian Chesky
Now if you want to do something a little more traditional, you can go with Claire here, and she does romantic photo shoots and she specialises in couples and families. So there’s a world of services on Airbnb and this is live right now in the app. And so that is Services in our app on Airbnb.
Visual Note
As the final segment unfolds, Brian Chesky taps into a listing titled “Parisian portraits by Claire”. On the towering screen, a romantic image of a couple kissing in a golden-lit street sets the tone. Claire’s experience options appear below – ranging from quick 30-minute shoots to cinematic and group sessions, each tailored to iconic Parisian backdrops. Her credentials scroll into view: 10 years of global editorial and celebrity photography. The camera then cuts to the main menu, closing the loop as Brian Chesky strolls across the stage, flanked by a massive display of Airbnb’s services – from chefs to personal trainers – underscoring the platform’s expanding world of local, curated experiences.
Brian Chesky
Thank you, thank you, thank you. I am so excited, but these ten categories of services, they are quite literally just the beginning because we’re going to be adding new categories in new cities soon, so stay tuned. And we’re going to be adding thousands more services over the course of this year. So starting today, we’re inviting people to apply to become hosts on Airbnb. And so that is Airbnb Services. Thank you, guys.
Visual Note
The room fills with applause as Brian Chesky introduces Airbnb Services. On the massive screen, animated icons represent a wide range of at-home services – from chefs and personal trainers to massage, make-up and nail care. Brian Chesky then reveals a call to action: a bright, clean interface encourages service providers to “Give your business a new home”, showcasing a vibrant farm-to-table listing as an example. The sequence culminates with a large silver Services icon above the word “Services”, underscoring the platform’s new direction. Cheers rise again from the audience, marking the close of this ambitious announcement.
Brian Chesky
All right, you ready for the next one? Experiences. Yeah, I like the energy. All right. So... Now, we first launched experiences a number of years ago. And since then, we’ve learned a lot about how to make them better. So we went back to the drawing board, and we’ve completely reimagined Experiences from the ground up. So let me show you. So one of the top reasons that guests stay in an Airbnb is they want to have an authentic travel experience. So let’s say you book this Airbnb in Paris and you want to find some cool things to do. Well, how do you find cool things to do in Paris? Well, if you’re like many people, you go to Google and you type in “Best things to do in Paris”. And this is what you get: a long list of websites offering the same tourist activities. Now, I wanted to show you what these activities are actually like. So we went to Paris. And that’s where we met Leo. He spent the day doing these activities. And we said, Leo, can we follow you around and see what it’s actually like to go on these tourist activities? So what I’m about to show you is literally what millions of people do every year. You ready?
Visual Note
Onstage, Brian Chesky stands before a massive white screen featuring a hot-air balloon icon labelled “Experiences”. With animated gestures, he introduces Airbnb’s unique approach to uncovering local activities. The display transitions to a sunlit Paris apartment, symbolising the beginning of a guest’s journey. Brian Chesky then brings up a projected Google search bar with standard, generic tourist recommendations. Suddenly, the screen is filled with a vivid image of Leo in a coral T-shirt, surrounded by fellow travellers on a bustling Parisian street.
Brian Chesky
You’ve probably seen these double-decker buses. They’re literally in every freaking city. So he goes on this double-decker bus for an hour and a half. But there was no tour guide. So he literally rides around looking at the landmarks from a distance. He doesn’t even know what he’s looking at. And he said this was the worst part of his day. But it didn’t get a lot better because after that, he went to a well-known spot to see the Eiffel Tower, but it was packed with tourists, for some reason all wearing the same matching red berets. I have no idea why. And they’re all trying to get the same photo. He wanted to do something cool. Unfortunately, he chose a Segway tour. And he goes on this Segway tour. And the tour guide didn’t even speak French. All they did was teach them how to ride a Segway. Can you imagine that? Now, by the end of the day... This is a real photo, by the way. We didn’t tell him to pose. He was totally exhausted. You see, he checked a lot of boxes, but he felt none of the magic of Paris. And we think there’s a better way to experience a city. And that is with the locals who know their city best.
Visual Note
A light-hearted sequence follows Leo, the man wearing a coral T-shirt, as he explores Paris through typical tourist activities. First, he sits aboard a red double-decker bus, surrounded by other visitors as they pass a grand neoclassical building. Next, Leo joins a crowd of tourists near the Eiffel Tower, many wearing matching red berets as they angle for the perfect shot – Leo stands among them, phone raised. In the following scene, he rides a Segway in a single-file group, helmeted and looking towards the camera with a faint smile. Finally, Leo rests on the grass beneath the Eiffel Tower, slumped over with his head in his hand, surrounded by other visitors lounging nearby – a quiet moment of fatigue at the end of a packed tourist day.
Male Voice
One word for Paris? One word is difficult, man.
Visual Note
While “Ces bottes sont faites pour marcher” by Muguette plays, the screen darkens, then flickers to life with a vibrant montage – faces full of warmth, movement and character. Locals beam in their element: a perfumer savouring scents, a pâtissier cradling a golden pastry, a raconteur atop a roaring motorcycle. Their smiles and gestures feel unposed, alive. Architecture swells across the frame – stained glass, golden statues, winding alleys. The visuals shift quickly, like a photo album of fleeting impressions. Church bells toll in the distance, layered over a swell of music. The rumble of a motorcycle rises, engines merging with melody as we glide through a city alive with sound, colour and soul.
Female Voice
Chocolate... Butter... We don’t care about calories. We don’t care.
Male Voice
Smells. You have some roses, mixed with a little bit of exhaust pipe.
Female Voice
Voilà! Self-confidence. Happiness. Sex appeal.
Male Voice
Paris is a place where anything can happen. It’s about feeling rather than thinking.
Visual Note
A symphony of senses unfolds across a kaleidoscope of moments: chefs plate elegant dishes with surgical precision; a woman bites joyfully into a decadent pastry; another inhales a fragrance strip, eyes closed in delight. Flower-draped façades and Haussmannian buildings bask in golden light while laughter echoes over wine, skateboards hum through graffiti-lined alleys and the camera rides a motorcycle past the Arc de Triomphe at dusk. Paris pulses with spontaneity, colour and rhythm – its streets alive with flavour, character and the rising swell of music.
Male Voice
Obviously you can fall into that tourist trap, but… I would not have guessed this was back here.
Visual Note
A rapid-fire sequence bursts with colour and local flavour – an open-air market of postcards and Eiffel Tower magnets, racks of “I love Paris” T-shirts and crowds shifting past towering cathedral doors. Just as the clichés settle in, the camera slips into a dim car park, revealing a hidden motorbike shop glowing with neon.
Male Voice
I show them my Paris.
Visual Note
Inside a red-walled garage, a man grabs a vintage-style helmet marked “Retro Tour” from a rack. He fastens it snugly over his head, the cream shell contrasting with his shearling-lined aviator jacket. With a playful burst of energy, he revs up a teal motorcycle with a sidecar, carrying two passengers outfitted in matching gear. The trio zips out into the city at dusk, their ride moving through traffic and under glowing streetlights, laughter and thrill etched across their faces as Paris blurs around them.
Male Voice
Welcome to heaven, guys! Get a glimpse of chefs and restaurant owners.
Visual Note
Friends laugh and toast with steak knives inside a cosy, warmly lit bistro. A man grabs order slips beside a busy kitchen window. A fresh golden onion tart is pulled from a box, its crisp edges catching the light.
Male Voice
That’s going to be the objective today, to turn you into perfumers.
Visual Note
In a small workshop, a close-up captures a hand carefully filling a small glass cylinder with liquid. Around the table, participants raise scent strips to their noses, exchanging smiles as they sample fragrances. At the front of the room, a bearded host in glasses and a denim shirt guides the group through the experience. Shelves filled with tiny bottles and framed art line the walls, creating an inviting, artisanal atmosphere.
Female Voice
This place is just, like, an absolute labyrinth.
Visual Note
In a lively covered market, a group of women stroll past colourful shopfronts, browsing and chatting. One woman runs her hand over racks of second-hand clothes under bright green umbrellas. The scene shifts to an elegant antique shop, filled with golden chandeliers, framed paintings and marble sculptures. A wall of vintage character masks catches the eye, bursting with colour and nostalgia. The tour continues with close-ups of curious finds, like a weathered ceramic face with an open mouth. Finally, the group shares a lighthearted moment as one woman tries on a fluffy vintage fur coat, laughing with her friends in a cosy boutique packed with accessories and treasures.
Female Voice
How much is this? All these things together. Don’t panic, it’s very easy.
Visual Note
A chrome rack holds rows of fresh golden pastries, including chocolate croissants and sugar-dusted brioche buns. Nearby, hands whisk yellow batter in a metal bowl on top of a printed recipe labelled “Paris Brest”, surrounded by bowls of cream and bottled juice. In a cosy dining space, a woman pipes cream into round choux buns on a tray while seated guests look on. In a bright kitchen, pairs of people collaborate – one pours liquid into a saucepan as another stirs vigorously. A man leans in close, carefully piping neat dollops of pastry dough onto baking paper, fully focused on his craft.
Female Voice
And that’s the magic of connecting with people.
Male Voices
- I’ve never had that before.
- Really? Perfect, you’re going to try it today.
I’m faster than you, follow me!
I like to say that one life is not enough to know everything in Paris. But if you trust me, and you’re curious, you’ll have a great time.
Visual Note
In a fast-paced sequence, moments of connection, craft and celebration unfold across the city. A woman is warmly welcomed at a doorway adorned with tropical wallpaper. A man waits at a lively seafood counter, glancing to the side. In a dance studio, people stride confidently across the floor. A motorcyclist rides past the Arc de Triomphe at sunset. In a neon-lit club, a crowd cheers and toasts, then dances in a packed room. A DJ exchange smiles with a friend under cool blue lights. Back in a cosy home, a woman laughs brightly. In a kitchen, people pipe pastry cream with focus. Finally, a group clinks glasses at a Parisian café, smiling as they share a drink on the street. The sequence comes to a close with a simple, iconic visual: a black screen featuring a small, white Airbnb logo at its centre.
Brian Chesky
So that’s how you experience Paris in Airbnb. And what if you could experience every city like this? Introducing completely reimagined Airbnb Experiences. You can explore a city with the locals who know it best. And we’re launching experiences across five categories, starting with History & culture. So you can do landmark tours, museum tours with local curators. Food & drink. So you can make pasta with top chefs or taste your way through a food market. We also have some great tasting and dining experiences. Nature & outdoors. You can hike hidden trails or go surfing with a pro. Art & design. We’ve got gallery tours, art workshops, architectural tours. You can even shop local markets with designers. Fitness & wellness. We have workouts and we even have beauty experiences where you can design your own fragrance.
Visual Note
A single spotlight reveals Brian Chesky walking towards the centre of a darkened stage as the audience erupts in applause. An overhead aerial camera glides smoothly above, capturing the moment from high above the crowd. On the massive black screen behind him, the Airbnb logo slowly fades in, followed by the words “Airbnb Experiences”. The background shifts to bright white as a growing grid of colourful icons appear, illustrating categories like History & culture, Food & drink, Nature & outdoors, Art & design and Fitness & wellness. Each icon is animated with playful 3D-style graphics, representing activities from tastings and art workshops to wildlife tours and beauty experiences.
Brian Chesky
So I want to show you what experiences look like. This is an experience in Rome. This is actually a really cool one. You’re going to step into one of the top art restoration studios in all of Italy. It’s got this very beautiful two-by-two grid where you can see the experiences. And now let’s zoom in here. This is hosted by Valeria and Daniela. Now, Valeria and Daniela are incredible hosts because they’ve restored masterpieces, including three Caravaggios and the frescoes inside the Pope’s residence. And now they’re opening their doors to you. Because you’re going to be able to tour their space, help them restore art and learn how to mix your own paint.
Brian Chesky
Airbnb Experiences are designed to be social because it’s not just about what you do, it’s about who you do it with. So later this year, you’re going to be able to see who’s going, message other guests and stay in touch when it’s over. For example, you can see here there’s three guests coming from California, there’s three from London. This is a really cool way to go on a social experience and meet people from all over the world. You can learn more about your host. And just like Services, every Airbnb Experience is vetted for quality. Now, we assess hosts based on their expertise and their connection to the city. So I want to show you some of the things that you can do with Airbnb Experiences. You ready?
Visual Note
The camera glides overhead, capturing the excitement of the crowd as Brian Chesky moves confidently across the stage. On the massive screen behind him, a mobile phone interface fills the frame, showcasing a detailed Airbnb experience in Rome. The display dynamically zooms in, revealing rich descriptions and photos of an art restoration workshop led by expert conservators. As the sequence continues, the interface smoothly transitions through guest profiles, schedules and a pinpointed map view, highlighting the social and interactive features of the app. The animation ends on a seal of quality, reinforcing trust and authenticity.
Brian Chesky
Explore Paris in a vintage sidecar. Way better than a double-decker bus. Visit Incan temples with a mystic in Peru. If you want to get some drinks, you can taste some mezcal with a certified sommelier in Mexico City. But it gets better. Because we’re also introducing a new experience, a new tier called Airbnb Originals. And Airbnb Originals are extraordinary experiences hosted by the world’s most interesting people. And they are exclusively designed for Airbnb.
Visual Note
The camera lifts gently from behind the audience, gliding towards the stage in a smooth aerial motion. On the background screen, a red vintage sidecar appears parked along the Seine with the Eiffel Tower rising in the distance. The scene shifts to horseback riders crossing lush Andean hills, followed by a cosy mezcal tasting session around a wooden bar. Each image transitions seamlessly, wrapping the audience in the energy of local experiences from around the world. As the camera settles on Brian Chesky at centre stage, the screen fades to white, revealing a golden feather above the words “Airbnb Originals”, followed by the closing statement: “Extraordinary experiences hosted by the world’s most interesting people”. The atmosphere feels cinematic, building anticipation for what’s to come.
Brian Chesky
You can craft noodles and broth with a ramen master in Tokyo. You can learn to dance K-pop with a K-pop star in Seoul. This one’s really cool. Millions of people go to Notre-Dame every year. But what if you could go to Notre-Dame and see it with one of the architects who helped restore it? That’s what you can do here. Now, if you want to work out, you can actually train and play volleyball with an Olympian in Rio. If you want to get even more physical, you can get in the ring with a real life luchador in Mexico City. Just don’t make him angry. You can learn to ink with LA tattoo legend Dr. Woo. Because there’s nothing quite like making an irreversible decision on holiday.
Visual Note
The camera glides through a series of vibrant, full-screen scenes projected above a packed auditorium. First, a ramen master in Tokyo lifts a steamy bundle of noodles from broth, surrounded by eager students leaning in with smiles. The energy shifts to a sleek, white dance studio in Seoul where a group bursts into synchronised K-pop moves, filling the space with playful energy. In Paris, a restoration expert points up at the majestic façade of Notre-Dame, a photo book in hand, guiding a small group of curious visitors. On Rio’s golden sands, a fit volleyball player stands proud by the net, Sugarloaf Mountain rising behind her. Next, under the blazing lights of an arena, a masked luchador strikes a powerful pose on the ropes, fists raised. Finally, in a cosy, dimly lit studio, a tattoo artist leans over a desk and sketches on paper, surrounded by a wall filled with personal drawings and keepsakes – each scene inviting guests to step in, connect and live the moment.
Brian Chesky
You can dance with principal ballerina Francesca Hayward in London. Or you can learn to airbrush at the home of West Coast Customs in LA. We even have an experience hosted by Doechii in her hometown of Tampa, and Doechii is here with us today. Thank you, Doechii. This is really cool. This is also real. You could spend a Sunday with Patrick Mahomes. And what do you do with him? You learn to throw the perfect spiral and you can eat his favourite Kansas City barbecue. Really cool, once-in-a-lifetime experiences. Or you can transform into your alter ego with Megan Thee Stallion. And Megan is also here today.
Visual Note
A series of immersive scenes highlights extraordinary, exclusive experiences. A ballerina stands poised in a sunlit studio, perfectly balanced en pointe in a white tutu. A tattooed man lounges confidently inside a classic convertible. A woman with beaded braids and a confident stance appears on the large screen, and she is also in the studio, greeted by applause from the live audience. Nearby, she smiles and claps along, wearing a blue cap. The presentation continues with an image of an American football star grinning as he casually tosses an American football on a grassy training field. Finally, a dramatic fantasy scene fills the stage, bathed in fiery red light. Megan Thee Stallion, dressed in a bold red cutout outfit, stands powerfully on top of a mechanical snake, holding a twisted metallic staff. The crowd erupts with excitement and loud cheers.
Brian Chesky
Let’s hear it for Megan Thee Stallion. These are quite literally some of the best experiences in the world, and they’re only on Airbnb. And we are launching Experiences today in 650 cities around the world. And again, just like with Services, you can book these in your own city. So when you’re travelling, cities, you can use them, but here in Los Angeles, you can book these cool experiences. So if you need an idea for a date night or if you want to take, you know, friends and family out on a Saturday or Sunday, this is a great opportunity. I wanted to show you how these look in the app. Can I do that? Let’s do it. All right, so here we are. And now you can see we’re on the Experiences tab. So again, remember we were on Homes. I can just tap onto Experiences. And look at the top. You’re going to notice we have a carousel of Originals featured all around the world. And I’m going to tap into this first one. This is, of course, Megan Thee Stallion. Now, this experience is crazy. Megan designed it herself. And you’ll do all the things that Megan loves. She’s built this real-life anime world. It’s complete with lava and dragons. That’s right. Now, Megan, your favourite food is ramen, spicy ramen, so you’re going to be able to have ramen with her. You can play video games. And if you’re lucky, you’ll get a booty charm for dancing. That’s real. That’s real. She said it. And that’s real.
Visual Note
In a dramatic reveal, a larger-than-life image of Megan Thee Stallion fills the massive screen onstage. She stands powerfully in a futuristic fantasy world bathed in deep crimson light – volcanic clouds swirling in the distance, a glowing red bridge behind her and a towering robotic dragon coiled beside her. Megan Thee Stallion strikes a fierce pose in a strappy, glossy red outfit, gripping a metallic staff wrapped in a serpent design. The audience erupts in wild cheers and applause. Below, onstage, Brian Chesky smiles, pacing slowly as he prepares to continue. His laugh lingers softly as the excitement settles.
Brian Chesky
We got Patrick Mahomes, the K-pop band SEVENTEEN. There’s only 13 members. Doechii here. Sabrina Carpenter coming soon. Karol G. Yeah, in Medellín, Colombia. Or here in Los Angeles, we have the creator of West Coast Customs. And I want you to notice, on the bottom here, there’s a countdown. So a lot of these really special Experiences, we allow you to get notified when they’re available. And we have this countdown, like a drop, so you can be the first to book them. These are really cool. You can see we also have an itinerary where you can see hour by hour what you’re going to be doing.
Visual Note
Brian Chesky stands at a podium on the dark stage, smiling as he taps on the iPhone connected to the screen. Behind him, a giant iPhone interface appears, displaying an Airbnb Originals carousel. The audience watches as he scrolls sideways through a lineup of celebrity-hosted experiences – from Megan Thee Stallion and Patrick Mahomes to K-pop group SEVENTEEN and more. The carousel stops on West Coast Customs, and the screen transitions to a detailed view featuring a countdown timer ticking down the hours, minutes and seconds. As Brian Chesky gestures, the camera slowly pans over the packed, attentive audience. The atmosphere feels lively and full of anticipation.
Brian Chesky
All right, so let’s travel. And I want to go back to Paris. I showed you the magic of Airbnb in Paris. So let’s go to Paris. And this is a really cool experience. Make pastries with an innovative French bakery. Has anyone ever heard of The French Bastards? This is hosted by Raphaëlle. She is the head of pastry and development at The French Bastards. Now, The French Bastards is the name of one of the most innovative bakeries in all of Paris. It’s known for its rebellious, modern twist on traditional French pastries. And I mean, just look at these photos. It is really cool. So I want to show the itinerary. What do you do in the itinerary? You can learn the fundamentals, you can dive into the recipe and you can create your own iconic pastry. I can go here and I can see who’s going. So I can see there’s four guests from Sweden, there’s two guests from New York. So obviously there’s a spot available. Here there’s guests from Michigan.
Visual Note
The oversized smartphone interface showcases a Paris pastry-making experience with a modern twist. The experience, titled “Make pastries with an innovative French bakery”, highlights images of mouthwatering pastries, joyful guests at workstations and the host, Raphaëlle, smiling warmly in her apron. A detailed itinerary breaks down the session: learning the fundamentals, making dough, piping fillings and savouring the creations. Below, circular profile photos reveal guests from around the world, including Sweden, New York, California and Michigan. The darkened auditorium buzzes as the camera slowly pans across the attentive audience.
Brian Chesky
All right, let’s do one more. Remember I showed you that Notre-Dame experience? Well, here it is. This is really cool. So this host, Axelle, is actually the woman who helped recreate the timber framework that burned down in Notre-Dame, and she even worked on the intricate roofing. And here’s what you’ll do. You’ll get the backstory on how Notre-Dame was restored. You’re going to learn her process. You’re going to see all the sketches that she drew that informed the restoration. And this is quite literally the best way to see Notre-Dame, and it’s only on Airbnb. So that’s Paris.
Visual Note
The big smartphone interface showcases a Paris landmark tour titled “Explore Notre-Dame with a restoration architect”. Several images highlight the tour, including sketches of architectural plans and a sunny view of Notre-Dame Cathedral. The stage remains dark around the brightly lit phone display. Standing to the left, Brian Chesky gestures gently with his right hand while holding his phone in the other. His expression is thoughtful, brows slightly lifted and his mouth parted mid-sentence as he emphasises the details of the experience. A mug and a glass of water sit on the small black table beside him.
Brian Chesky
Where else should we go? Should we go to Tokyo? Good, we’ll go to Tokyo. And here we have this amazing ramen experience. This is hosted by Saburo. Now, Saburo is a Michelin award-winning chef. He’s regarded as one of the masters of modern ramen in Japan. Now, this is a three-hour experience. That’s how long it takes to make ramen. And you’re going to craft a specialty ramen from scratch. So you create the broth, you make the noodles and you share a meal together. Now, if you go to Tokyo, you got to have the sushi and what better way to do that than this experience? This experience lets you taste the best fish in the world. It’s hosted by Toshi, who owns a restaurant at the fish market. And Toshi is an institution. He knows every stall and every vendor. So what you get to do is you get to go to the tuna auction, you pick out fresh fish and you get to enjoy a meal. Again, I can see who’s going. We got some guests from Brazil, some guests from France.
Visual Note
A close-up view of the smartphone screen reveals a vibrant selection of Tokyo-based experiences on the Airbnb app. The carousel glides smoothly to showcase culinary adventures, starting with a ramen-making workshop led by Michelin-starred chef Saburo. Tightly framed photos highlight steaming noodles, bustling kitchen action and the chef himself. The scene shifts to another listing – this time, a guided tour of Tokyo’s legendary fish market. Bright images show fresh cuts of tuna and lively market stalls. The camera slowly pulls back, revealing the full stage and audience, adding a sense of shared discovery as Brian Chesky continues exploring the itinerary on the massive screen.
Brian Chesky
All right, so we’re going to do one more city. Experiences are amazing in Rome. So I’m going to take us to Rome for a second. So here’s Rome. And this is a really cool cocktail experience at Jerry Thomas, which is a secret bar in Italy. Now, it’s hosted by Roberto, and Roberto is a mixologist. And this bar has made the list of the 50 best bars in the world six times. It’s really, really cool. And you can get a sense of some of the things you can do on this experience. Maybe I’ll show you one more. We’ll go to this one. So this is cool. You can’t go to Rome and not have pasta, right? And so with this experience, you make pasta at one of the best trattorias in all of Rome. You start from scratch with ingredients grown and picked at their family farm, and you’re going to make your own dough, sauce and dessert. And then you can share a meal family style with the other guests. So these are some of the Experiences on Airbnb. All this is available today, literally right now. And so that is Experiences in the new app. Really, really cool. Now, we made a really cool ad that I think really captures the magic of Experiences. I’m going to play it. You ready? Let’s play it.
Visual Note
The camera moves smoothly across the stage, capturing Brian Chesky at the podium. On the towering phone display behind him, vibrant preview cards for experiences in Rome fill the screen – each slide transitioning with rhythmic fluidity. Close-ups of smiling hosts, glowing cocktails and pasta-making scenes bring the selections to life. The presenter pauses, lifts a grey mug and takes a casual sip, his expression focused but relaxed. He extends his free arm to put the mug down as he gestures towards the screen. The final slide lands on the app’s home page and as he steps back slightly, the audience erupts into enthusiastic applause, the energy in the room rising.
Female Voice
Travel. It used to be this grand adventure. You didn’t know who you’d meet or what you’d discover. And over time, it became less of an adventure and more of a … checklist. But the world is still full of wonder. You just need a better way to find it. Introducing Airbnb Experiences. Master ramen with an award-winning chef. Ride to hidden temples with an anthropologist. Dive into underground jazz with a renowned bassist. Or see Notre-Dame with her. She helped restore it, by the way. Don’t just see a place. Experience it.
Visual Note
A sweeping miniature world unfolds in exquisite stop-motion style, blending vintage charm with contemporary vibrancy. A parchment map labelled “Travel” comes to life – its illustrated terrain transforming into animated dioramas. A horse-drawn carriage crosses fields of wildflowers. A locomotive chugs along a high mountain viaduct. Inside a lavish train carriage, passengers clink teacups amid ornate interiors.
At sea, a gleaming sea serpent arcs above a ship’s bow as wide-eyed travellers gaze skyward. In a bustling city, tourists snap selfies from an open-top tour bus. The world becomes richer and more detailed – hot-air balloons drift above lush landscapes, terraced vineyards and iconic skylines.
As night falls, a starlit panorama reveals Mount Fuji behind a glowing Japanese metropolis. Lantern-lit alleys lead to a ramen shop, where guests knead noodles and ladle broth alongside a local chef. Later, a rider winds through sunlit Machu Pichu’s ruins on horseback. In a smoky jazz club, musicians sway under pink and purple lights.
In Paris, a woman opens her sketchbook in front of Notre-Dame, now standing majestically restored. The screen fades to a phone displaying “Airbnb Experiences”, inviting viewers to step inside the wonder. The handcrafted aesthetic – rich in texture and whimsy – evokes magical realism, where every frame is a portal to a lived, felt adventure. The music is upbeat and fun. The scene closes with a simple black Airbnb logo on a white background.
Brian Chesky
One of the things I’m really excited about is... When we started Airbnb, people said, “You’ve already monetised people’s biggest asset in their life, which is their home”. And I always thought, “We haven’t monetised people’s biggest asset yet, because their biggest asset is their time”. There’s a lot of nervousness in the world right now with AI and what jobs won’t exist in the future. But it’s also possible that technology will create a lot more economic opportunity. If you are an expert in your city and you have something to share, we’d love to have you apply because you can get paid to do what you love. So that’s Airbnb Experiences.
Visual Note
In the packed auditorium, the camera glides over a sea of clapping attendees. Onstage, Brian Chesky stands against a clean, white backdrop, confidently introducing a new opportunity. Behind him, the screen displays a bold invitation: “Get paid to do what you love”. The crowd remains engaged, and as the message lands, a final swell of applause fills the room.
Brian Chesky
So finally, the all-new Airbnb app. I am really excited. This is a really, really magical product. For 17 years, the Airbnb app has been basically designed to do one thing, which is book a home. We had to completely reimagine the app so you could very easily book a Home, Service and Experience all in one place. I want to show you how easy it is to get Services and Experiences when you’re on a trip, so I’m going to do one more demo for you. Let’s go back to the phone and I’m going to do one more demo.
Visual Note
Onstage in front of a dark, expansive screen, Brian Chesky stands alone under the spotlight, framed by the glowing words “All-new Airbnb app”. Wearing a fitted black T-shirt, he gestures with open hands and animated precision – his right palm turned upwards, his left holding a remote. His expression is bright and energised, his brows slightly raised, eyes engaged, with the enthusiasm of unveiling something groundbreaking. The crowd sits quietly in shadow, riveted by his confident, forward-leaning delivery.
Brian Chesky
We’re going to pull up the phone. And... Has anyone... One of my favourite cities in the world is Mexico City. If people travel there, it is an incredible city. Imagine that we’re going to go to Mexico City. Let’s pretend we’re going to go to Mexico City three weeks from now. So we’re going to go to Mexico City 5 June to 11 June. The first thing you’re going to notice is the homes in Mexico City are incredibly vibrant. These are real homes on Airbnb in Mexico City. You can see how colourful and beautiful the design is. It’s got some of the best design in the world. Let’s tap into this first home here. This home is in a great neighbourhood. It’s in Condesa. It’s an Art Deco gem. I want to scroll through some of the photos.
Visual Note
The large smartphone interface lights up the dark stage, showing a scrollable list of Airbnb homes in Mexico City. One after another, listings roll down the screen – each glowing with bold colours and rich, inviting design: vivid pink walls, retro orange chairs, lush greenery and sunlit rooms with modern touches. The screen then shifts focus to a specific listing titled Condesa Art Deco gem. As Brian Chesky swipes through its interior images, the room transitions glide sideways – showcasing a teal velvet sofa, a wood-panelled dining room with eclectic artwork, a peaceful garden with a hammock and a kitchen bursting with sunshine-yellow cupboards. In the centre of the screen, a white badge marked “Guest favourite” adds a quiet stamp of distinction.
Brian Chesky
You’ve got this great dining room here, a garden and a kitchen perfect for cooking if you want to get a chef. It’s hosted by Sophie. Sophie’s got eight years’ experience hosting and as you can see here, it’s a guest favourite. This means it’s one of the most loved homes on Airbnb according to the guests who stay there.
Brian Chesky
Let’s book this home. Booking a home is pretty easy. I just literally … I mean... That’s actually it. I just booked a home. OK, don’t book it by accident. Now you’re going to notice: the app knows I booked a home in Mexico City. It places the home and this brand-new itinerary. This is a beautiful new itinerary and it shows all the details I need in one place. I want you to notice, for example, see that little icon that says “Check in after 15:00” and the door is open, the light’s on, and then “Check out”: the doors are closed, the light’s off. We tried to make the app really intuitive with a lot of little details to make it easy and delightful.
Visual Note
The large phone screen displays the Airbnb booking page as Brian Chesky finalises a real reservation. Onstage, he taps “Confirm and pay”, triggering a clean transition to a playful screen with a minimalist illustration – vase, credit card and reader – while the app reviews payment details. Moments later, a bright message appears: “Your reservation is confirmed!” showing a photo of the vibrant Condesa Art Deco gem. The app shifts to the Trips tab, summarising the full itinerary. As Brian Chesky gestures towards the towering screen, the audience sees a new trip card featuring animated icons for check-in and checkout, designed to feel effortless and intuitive.
Brian Chesky
Now watch this: I’m going to tap on the Explore tab in the lower left and when I tap the Explore tab, notice there’s a calendar and the date flips to 23 days before. Now I’m in the Experiences tab and it shows all experiences in Mexico City because it knows I’m traveling to Mexico City. I can go to Services. Again, the page is organised with all these different services in Mexico City and here I have my different categories. Remember I got that big home in Condesa with a big kitchen? As I told you, I’m not a great cook. Here, I can have a host named Raja who’s got 40 years’ experience cooking, and he can come to my home. He’s got this $45 USD Mexican breakfast kit. It looks really cool. I’m going to book it. This is literally how easy it is.
Visual Note
Brian Chesky scrolls through the Services tab on the Airbnb app, showcasing offerings in Mexico City. The screen displays a grid of polished category cards – wellness, private chefs, cleaning and more – each with vibrant thumbnail images. He pauses on one featuring a chef in a white apron, then taps into a listing. A colourful photo of a Mexican breakfast spread loads instantly: tamales, fruit, salsas and café de olla. The chef, a warm-looking man named Raja, is pictured smiling in a cosy kitchen. Brian Chesky taps “Reserve”, confirming a reservation with one effortless click.
Brian Chesky
The first thing that it does is ask you, “Would you like the chef to come to the Airbnb you’re staying in?” So it knows the Airbnb I booked. I’m going to say "Yes". It also knows when I’m travelling, so it orders and presents the services on the dates I’m travelling. I’m going to do one on the Saturday when I arrive. I’m going to do it at 08:30. I’m going to book it. That is how easy it is to get a chef on Airbnb. It is no more difficult than that.
Brian Chesky
Now... When I’m done, you can see that the service shows up right in my itinerary. So it’s really intuitive. Now we’re going to do a bit of time travelling. Bear with me. Now imagine we’re going to go forward three weeks. So I got on a plane, I went to Mexico City. I arrive in Mexico City and I get this notification: “Welcome to Mexico City”. And now look what happens. I have all the info that I need. My door code is here: 0811. I have my check-in details.
Visual Note
The camera sweeps across a captivated audience. Onstage, Brian Chesky gestures, showing a trip itinerary for Mexico City. A vibrant image of a modern townhouse appears, its living room bathed in natural light. Below it, key trip details are neatly arranged – address, check-in time, door code and an upcoming booking for a homemade Mexican breakfast kit. The streamlined layout and real-time updates underscore the app’s seamless functionality.
Brian Chesky
I can see experiences that are available during my trip. Now it knows different experiences. Remember this one, the Luchador? This is actually a professional wrestler. His name is Retro. That’s him. Very friendly-looking. What do you do? You literally go in the ring with Retro, you learn the ropes and at the end of the experience, you can go ringside with him and you watch a professional wrestling experience. I’m going to do this. I’m going to go in the ring. There’s two spots left, so I’m going to book this. And again, that is how easy it is to book an experience.
Visual Note
On-screen, a scrollable carousel glides across the phone, surfacing a lineup of curated experiences tailored to the trip. Vivid thumbnails showcase a luchador mid-air, a world-class chef plating tacos and a hands-on tamale workshop. Brian Chesky taps on the luchador – Retro, clad in a gold mask – revealing a full-page listing with bold visuals and event details. With just a couple of taps, he selects a time, confirms payment and the booking is done. The interface is smooth and intuitive, making it feel almost effortless to lock in a once-in-a-lifetime adventure.
Brian Chesky
I hit “Done”. Now I’m back on my itinerary. And here I am. I see I have my breakfast, then I’ve got my “Get in the ring”. I’m going to go through one more time. Now I imagine we did the experience and it’s now 15 June. My trip has ended. I’m back home and I get this notification from Eva. Eva was one of the guests on the experience. Look at this: I’m now in an Airbnb messaging thread. This is in our app. This is not iMessage. This is in our app. This is a message thread of all the guests who were on the experience. They can show their photos, they can show their videos. I can go to Details. I can actually see the guests who were on the experience. This is really cool. I can message them. I can go to the gallery. I can go through the photos. I can download a photo. That’s me in the mask, right there. Really simple.
Visual Note
Brian Chesky stands at centre stage, head bowed slightly as he taps his phone. On the towering screen beside him, the date fast-forwards to 15 June. A notification slides onto the lock screen: a cheerful message from Eva about the luchador experience. Moments later, the Airbnb app opens to a group chat thread – photos scroll by, lively and candid. Snapshots show masked wrestlers and guests posing ringside, laughter captured mid-motion. One message reads, “Still waiting to use my newfound skills...”, followed by a video of Retro pointing at the camera. A simple tap reveals the event’s full guest list, bringing the shared memory full circle.
The screen shifts to a vibrant photo gallery. Colourful thumbnails fill the phone display – luchadores mid-air in the ring, masked wrestlers flexing in neon-lit hallways, close-ups of iconic masks and friends grinning in the crowd. Brian Chesky taps on a photo, enlarging a playful backstage moment: guests and wrestlers lined up in playful fighting stances beneath bright orange steel beams. Energy radiates from the group, a joyful snapshot of shared adventure. A single tap reveals the guest list again, closing the loop on this unforgettable night.
Brian Chesky
I want to show you one more part of the app. I’m really excited about this. The all-new Profile. You know, people are at the centre of Airbnb, and this is a little-known fact. We actually have 200 million verified identities. We really want to make sure that real people use Airbnb, so we’ve designed this new identity card. See that little detail? I’m going to do that again. That was fun. Look at that... Boom! And I can tap it. Look, I’m moving the phone. That’s really cool. I’ve got this new profile. All the trips you’ve ever taken. We custom-generate travel stamps that look like passport stamps. We’ve got a couple of new features in the profile, including on the left here: Past trips.
Visual Note
Brian Chesky stands centre stage, smiling with playful energy as he holds up his phone. On the towering screen, his profile card animates with a shimmering red Airbnb pattern. He taps it again, triggering a ripple of light across a bold verification card in rich gradient red. As he tilts the phone, his greyscale photo on the card catches the light with an iridescent sheen. He plays with the effect once more. Moments later, the profile reveals a record of his many trips, reviews and a passport-style stamp marking his latest adventure in Mexico City.
Brian Chesky
I’m going to tap into Past trips. I can see all the trips that I’ve taken on Airbnb. Why would I want this? This can be really useful because now I can share my itinerary with friends. I can go here and I can share with my friend Hiroki and get him to get in the ring. Good luck.
Visual Note
Brian Chesky looks down at his phone. On the screen behind him, the app scrolls to “Past trips”, revealing a timeline of recent getaways. His finger taps “Austin”, opening a detailed view of a cosy home and a private chef booking. He pauses, smiling to himself, before switching to “Mexico City”. The share menu appears, filled with familiar faces. With a quick tap, Brian Chesky selects Hiroki. A preview pops up: a bold image of a masked luchador mid-leap, with the caption “Get in the ring with a real Mexican luchador”.
Brian Chesky
There’s one more feature I want to show you in the all-new Profile. Maybe I’m most excited about this. This is Connections, because now I can show all the people I’ve travelled with on Airbnb and I also have an index of all the people that I’ve met along the way and I can keep in touch with everyone. It’s like a social network in the real world. It’s really special and we think this is the centre of Airbnb.
Visual Note
The smartphone screen shows a profile page on the Airbnb app. The title “Connections” appears in bold at the top. A vertical list of circular profile pictures scrolls smoothly downwards – each one featuring the smiling faces of fellow travellers.
Brian Chesky
The other thing I want you to notice is this design. When you look at most of your apps on your phone, the design is very flat. We were going for something that was vibrant, colourful, dimensional. It felt like a gateway to the real world. Hopefully, you’ll find it’s really intuitive. That is the all-new Airbnb app.
Visual Note
A spotlight shines down on Brian Chesky, standing confidently at a small podium to the left. The camera glides over a packed audience. As Brian Chesky steps away from the podium and heads towards the centre of the stage, the crowd erupts with applause and cheers, filling the auditorium with electric energy.
Brian Chesky
All right. Actually that is just the Airbnb app for guests. That’s only half the app because we didn’t stop there. We’ve also rebuilt the app for hosts. We wanted to make it really easy for hosts to offer Services and Experiences. So we created the all-new Airbnb setup that makes it super simple to apply. Just tell us about your experience, upload your photos, then you can create your itinerary. That is how easy it is to apply to become a host.
Visual Note
Standing on a wide, brightly lit stage, Brian Chesky walks along a massive white screen that fills the background. In bold black text, the words “We also rebuilt the app for hosts” appear, commanding the audience’s attention. The camera shifts to reveal the large crowd, seated in the dimly lit auditorium, watching attentively as Brian Chesky continues his demonstration. A sequence of oversized phone screens appears one after another, showing simple step-by-step examples of how hosts can describe their experience, share their qualifications, upload photos, build an itinerary and submit their listing.
Brian Chesky
We’ve completely redesigned the Today tab where you can see all about your reservations and you can learn more about your guest. This is really useful. You can tap in and say, “I’m an experienced host. I can see the seven guests that are coming. I can learn more about them, I can prep for them”.
Visual Note
Brian Chesky stands onstage demonstrating the redesigned Airbnb host dashboard. A giant phone interface floats on the screen, showcasing reservation summaries with guest names, faces and dates. Brian Chesky moves across the stage as the screen updates to reveal upcoming guest lists, including small profile bubbles for each visitor. The interface highlights personalised notes like birthdays, making preparation feel warm and thoughtful.
Brian Chesky
We’ve rebuilt the calendar from the ground up. So now when you select your dates, it’s easy to set your availability and your price. For Services and Experiences, we have this new calendar where you can schedule down to the hour. A common request we get is to connect with Google Calendar. So now you can see your personal schedule and bookings all in one place. We’ve updated the Listing tab. There’s one place to manage Homes, Experiences and Services. That’s the new app for hosts, and it makes it really easy to do everything. From submitting a listing to managing it. Thank you.
Visual Note
Brian Chesky moves confidently across the brightly lit stage, the massive white screen behind him transforming into a sequence of oversized phone interfaces. The first shows a pricing calendar, where each date in July displays a dollar amount. The view shifts to a dark mode calendar, allowing hosts to set availability by the hour. A new integration screen appears next, prompting users to connect Airbnb with Google Calendar. Brian Chesky pauses as the screen confirms “You’re connected!” and transitions to the updated Listings tab, featuring photos of stylish homes and vibrant local experiences. Wrapping up his demonstration, Brian Chesky gestures towards the audience, who respond with enthusiastic applause, filling the auditorium with a wave of appreciation.
Brian Chesky
Our all-new app is built on a completely new design system. We have one of the best design teams in the world. I wanted to show you a few examples of the craft and the care that they put into the app. We start with our home page. We want the design to reflect the excitement of everything we offer in the real world. We took our flat design language and we gave it more dimensionality and vibrancy. We also created a new way to discover the world of Airbnb with carousels that are personalised to you. They showcase the best listings based on your profile, past bookings and current trip. We designed this totally new shortcut. It adapts depending on where you are in your journey.
Visual Note
Onstage, Brian Chesky introduces Airbnb’s completely new design system. Behind him, a bright screen shows bold visuals – starting with the phrase “A completely new design system” in large black text. The slides continue with a series of clean, modern graphics: a simple house icon, a glossy 3D grid object and an illustrated home with a red door and a tree.
The new app interface appears next, featuring a search bar and colourful icons for Homes, Experiences and Services. A grid of vibrant photos fills the screen, highlighting real listings and activities. Brian Chesky showcases a personalised carousel with recent searches, ending with a large, rounded button prompting to “Continue searching for homes in Mexico City”.
He concludes with dynamic shortcut cards that adapt to the guest’s journey – displaying search results, trip details and booking options.
Brian Chesky
As you get closer to your trip, we’ll recommend things to do while you’re there. We designed an all-new itinerary. This itinerary shows all the information you need, when you need it, like the door code when you arrive and you can see what’s happening every day of your trip. People have always been at the centre of Airbnb. So we completely redesigned the profile to put people at the centre.
Visual Note
Onstage, the towering phone screen showcases the next phase of the trip experience. Carousels highlight upcoming activities in Mexico City – cycling with a foodie, weaving with an artisan and a lucha libre match. The screen zooms in on a bright pink apartment listing hosted by Anna, followed by a daily itinerary that includes local events and personalised recommendations. Wrapping up, a redesigned profile page appears, with clean sections for personal details, payments and trip history.
Brian Chesky
Then we thought, “How do we represent our verified identity?” So we created this beautiful identity card. It’s dimensional, like a real object, and it reacts to movement. And we bring it all to life in a way that only Airbnb’s design team can. This is the new Airbnb app. Pretty cool, right?
Visual Note
The big phone screen displays Brian Chesky’s Airbnb profile, featuring his photo and a badge marking 17 years on the platform. A bright pink identity card with swirling patterns floats into view, shimmering as it stacks into layered digital elements. The screen fills with colourful phone screens showing homes, experiences and services. Brian Chesky smiles as the crowd bursts into cheers and applause.
Brian Chesky
You know ... seventeen years ago, we changed the way people travel. And with the launch of Experiences and Services, we’re changing travel again. Now you can Airbnb more than an Airbnb. To pull this off, it turns out we had to like basically rebuild the company from the ground up. What does that mean? We choose to do things not because they’re easy, but because they’re hard. Maybe in this case we choose these things not because they’re easy, but because we thought they’d be easy. It turned out it was a lot of work.
Visual Note
On the giant screen behind Brian Chesky, the mobile interface highlights three animated icons – a modern house, a colourful hot-air balloon and a shiny silver service bell – representing Homes, Experiences and Services. Brian Chesky stands centre stage, hands gesturing with excitement. His face lights up with a wide smile, clearly enjoying the moment.
Brian Chesky
We had to rebuild our technology from the ground up, starting with the technology stack. We had to rewrite our application. We had to rethink how we do marketing. We had to build out entire new departments. We had to rethink how we recruit and work with our hosts to bring all of this together. It was a massive effort across the entire Airbnb team and I just wanted to take a moment before I go to thank everyone at Airbnb, people in this room and around the world watching, that made everything that you saw come together. So let’s hear it for the Airbnb team. Thank you. Amazing, thank you guys.
Visual Note
Brian Chesky gestures expressively with both hands, his voice filling the space. Behind him, the giant display shifts to show a close-up of the Airbnb app’s navigation bar. The audience erupts into cheers and applause as Brian Chesky breaks into a wide, proud smile, radiating gratitude and excitement.
Brian Chesky
You know... When I came to Silicon Valley, the world was excited about tech. The promise of the internet was that we’d all be more connected and these amazing tools were supposed to bring us closer and make us happier. For a while, it really felt like they were. But somewhere along the way, something drifted. And we started spending more time looking at screens and less time in the real world. Instead of growing closer and feeling happier, people have drifted further apart and become more lonely. But despite all of this, I am still optimistic because I’ve seen how technology can bring us together and truly connect us.
Visual Note
Standing under a soft spotlight on a darkened stage, Brian Chesky delivers his message with sincerity, his voice filling the hushed room. The camera glides over the heads of the silent audience, capturing their full attention. A single, glowing Airbnb logo floats in the darkness behind him while the light above casts a gentle halo on his figure, framing the moment with quiet intensity.
Brian Chesky
I’ve been asked this question: “After 2 billion guests, what have you learned?” My answer is simple. People are fundamentally good and we are 99% the same. If this wasn’t true, we’d have been out of business a long time ago. Travel reminds us of this truth, because it’s when we’re most open and curious about other people. It allows us to see and understand the world and each other. But Airbnb is not just about travel. What we experienced with our guest that first weekend was about so much more. It was about real connection with real people in the real world. What we’re building is much more than a travel app. It’s a global community in the real world where you can travel anywhere, live anywhere and belong anywhere. This is what we’re building. And to think it all started with an airbed. So thank you so much for coming today. I hope you enjoy and see you soon. Thank you.
Visual Note
Under bright spotlights, Brian Chesky stands alone onstage, framed by the glowing Airbnb logo floating on a dark backdrop. His voice carries with heartfelt sincerity as the camera glides slowly above the heads of the audience, heightening the atmosphere. A final moment of reflection fills the room before the energy shifts. The scene brightens as the giant screen reveals a single airbed – an iconic nod to Airbnb’s beginnings. The audience erupts into applause. Music kicks in, filling the space with the infectious rhythm of “Here Comes the Hotstepper” as Brian Chesky smiles and waves, exiting the stage. The crowd stays on their feet, clapping and cheering as the lights begin to rise.